The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?
The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.
The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google’s AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site’s domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.
For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It’s long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?
Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words “cheap web site hosting” in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site “CheapWebSiteHosting.com” you have an advantage over SmithWebSiteHosting.com when people search the phrase “cheap web site hosting.”
So, if your business is tightly focused on cheap hosting anyway you might as well use those words in your domain name if it means that search engines will match you better than those sites without those keywords in their domain name.
Domain Names in Mass Media
What about non-internet marketing? Are long domain names okay for radio or television? The answer is yes as long as it can be remembered. If you watch TV at all I’m sure you’ve seen ads for freecreditreport.com. That’s a pretty long domain name considering not too long ago you needed to have a name like amazon.com or eBay.com to be viable. But even as I am writing this the domain name freecreditreport.com came to mind instantly. That’s a pretty good domain name for a long one. In our sample scenario, I would say that a site called cheapwebsitehosting.com will be remembered by people who have an interest in saving money on hosting. The key is to put together words in your domain name that flow naturally. “Cheap Web Site Hosting” is natural English. But WebSiteHostingCheap.com would almost certainly be a problem in the mass media.
So, should you go for a long domain name next time you buy a domain name? That will ultimately depend on whether you can get a short version that you find suitable and how important the slight edge in search engine results is worth to you. But at least you can keep these factors in mind you buy a domain name. You just may find that a long domain name is a reasonable way to go for your business.
As domain names continue to surface, the numbers of people who engaged into getting, purchasing, and owning a domain names rises. This event therefore leads to an increase in number of the domain name owners. Given such fact, the International Corporation of Assigned Names and Numbers or the ICANN with its Uniform Dispute Resolution Policy (UDRP) and the Anti-cybersquatting Consumer Protection Act (ACPA) recently presents serious dangers to the innocent domain name owners.
So, there surfaced a number of considerations for the domain name owners to avoid loss of their domain names. One of the considerations that the domain name owners should give attention to lessen the danger of losing their domain names is to get a trademark registration that match their respective domain name. This process is not too difficult for the fact that some of the countries today cater to this service and this is not really required by the law to employ a trademark company.
Following such consideration for the innocent domain names owners’ sake is the act of keeping the Whois information up to date. This is considered to be very important since there are some cases where a court or the UDRP tribunal ruling against particular domain name owners based its judgment in line on incomplete or out of date Whois information. And after doing such move, the domain name owners should also check their Whois and Domain Name System information not just once but always.
Since it is a common case where most of the domain name owners fail to pay their registration fees and therefore lose their domain names, it is therefore necessary for the domain names owners to pay for such registration fees to keep their domain names in function and up to date. One major support for this fact is that Whois information of certain domain name owners that is out of date will only lead to the situation where their domain name registration fee never reached them.
And finally, in cases where someone contacts the domain name owners regarding their domain names, it is important that they are aware that regardless of how folksy or friendly a letter could be from someone asking their domain names, any answers by the domain name owners that makes of the possible blunders may probably cause a lawsuit or UDRP complaint taking advantage of the domain name owners’ blunder. But, if the domain name owners really receive a UDRP complaint, then it is a right time to respond the complaint, since the majority of UDRP decisions against the domain name owners are default decisions that is where the domain name owner failed to respond to the complaint.